"There are three methods of taking care of trick-or-treat pranksters on Halloween. The first method is to give them what they want, which is cowardly. The second method is to go to a movie and leave the house dark, which is even more cowardly. The third method is to refuse to answer the doorbell, which is downright stupid because they'll wreck the place.
Here, MAD proposes a fourth method, a new way of dealing with Halloween pranksters. Instead of falling for the old trick-or-treat bit, you surprise them with . . ."
Mort Drucker — Mad Magazine —mid 1960s