Back when I was collecting comics, I usually purchased based on pictorial quality, and not for the story writing. Comic book stories have usually seemed to me to be silly, simplistic or just downright stupid. Now don't get me wrong, that's part of the charm of being all-in-color-for-a-dime. But as comics evolved to become seemingly more 'mature' and certainly more expensive, I had greater expectations for the story quality.
EC comics in the '50s are consistently lauded as having had great art and great writing. Yeah, the art was pretty great, and the writing by Kurtzman and the Bradbury adaptations and a few others was way cool. But a lot of the stuff was predictable and silly, even though way above other comics of the time.
In the '80s, beyond the superhero genre, comics took on adult appeal more and more. Art was racier and of pretty good quality, but many of the stories were either retreads and/or just plain lame. I had great expectations from series like Alien Worlds and others. Here, Al Williamson's art was as good or better than his EC work and very reminiscent of those days, and the writing tries to be — but ends up being a tired old retread (writer to go unnamed here). You can see why some of us buy comics just for the art. REALLY good writing examples in this medium are just few and far between.
Sometime soon, I hope to post some samples of what I think is some really good comic book writing, superhero, no less. Stay 'tooned.
Above, Joe Chiodo —lovely cover of Alien Worlds #1, December 1982
Above and below, Al Williamson, from that same issue, very strong art