Spring Comes Galloping In

This Welsh fellow was an undervalued practitioner of the Art Deco style. You don't see enough of his work in the Deco art books.

William Welsh — Spring — ca 1930s

P R E S T O

Another cover with the Art Deco stylings of William Welsh, demonstrating once again the lesson that modern magazines should take to heart:

Imaginative illustration, used with minimal blurbage gives a magazine more individuality, style and class, making it more desirable and marketable.

As a current non-magazine buyer, I would purchase women's (or any other) magazines all month long, all year long, at full modern prices—if they used modern illustrators, but looked at all like this:

William Welsh — Woman's Home Companion — June, 1932

Outstanding Decorative Painter

William P. Welsh was an outstanding decorative painter and illustrator, primarily of the 1930s, who seemingly has not been given his due. He was very prolific, yet it's hard to find many examples of his work, let alone a collected works book or such.  

Welsh did fiction illustration for numerous publications. He painted many magazine covers and posters. He also did several murals, many portraits, exhibited internationally and taught at the Art Institute of Chicago. 

He too is one of my favorites.