Wednesday, June 15, 2011

P R E S T O

Another cover with the Art Deco stylings of William Welsh, demonstrating once again the lesson that modern magazines should take to heart:

Imaginative illustration, used with minimal blurbage gives a magazine more individuality, style and class, making it more desirable and marketable.

As a current non-magazine buyer, I would purchase women's (or any other) magazines all month long, all year long, at full modern prices—if they used modern illustrators, but looked at all like this:

William Welsh — Woman's Home Companion — June, 1932

6 comments:

M. D. Jackson said...

Amen! I wouldn't care about the contents -- Hell, I'd subscribe to CROCHET MONTHLY -- if they had covers like that!

Thomas Haller Buchanan said...

M.D., we need to start a revolution . . .

Annie said...

Hi Thom,
I don't know why magazine publishers don't understand this. I love the printed word, but on a magazine cover, too much of it reads like an assault or a bombardment, rather than an enticement.

Bob said...

I only buy one magazine -- Drawing. But if there were more covers like this, I would leave with an armful of magazines every week!

The New Yorker, though, is the current leader of the pack in magazine covers, I think.

David Page Coffin said...

Gorgeous!

Peter Bangs said...

Couldn't agree more but when even magazines called "artist and illustrator" would rather use photos and a ton of copy what hope have you got.